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Good morning.
A Rolls-Royce that left the factory with one interior and now wears another. A Canadian company that builds Ford's, Aston Martin's, and Mercedes-AMG's rarest hardware without putting its own badge on any of it. And a Korean group of three brands that may have just outsold Ford for the first time.
In today's newsletter, we'll get into:
Auction Desk: an 8,000-mile Rolls-Royce convertible that dressed for Palm Beach and ended up in Chicago.
One Big Story: Hyundai, Kia, and Genesis versus Ford, and why hybrids decided it.
Engineer's Corner: the Canadian company quietly building supercars for Ford, Aston Martin, and Mercedes-AMG.
Garage Economics: why carmakers rent a factory for their most expensive cars.
Let’s roll.
THE AUCTION DESK
The Rolls-Royce that dressed for Palm Beach and ended up in Chicago
When this 2013 Rolls-Royce Phantom Drophead Coupe was sold new through Rolls-Royce's Miami dealer, its window sticker read $497,875, including $9,400 for the teak rear deck and a $2,600 gas-guzzler tax. Thirteen years and 8,000 miles later, it's on Bring a Trailer from a Chicago dealer at $200,000, which works out to about $37 of depreciation for every mile it has been driven.
The car spent most of its life registered in Florida and California, and it shows. It left the factory with a Seashell and black interior. Somewhere along the way, an owner decided the seashell needed an ocean, had the cabin retrimmed in turquoise leather, then matched the brake calipers. It is now being sold in Chicago in October, which takes a certain confidence for a convertible.
Underneath the beachwear, this is a serious piece of engineering. The body is aluminum and composite over an aluminum space frame, and the 6.75-liter V12 makes 453 hp and 531 lb-ft through an eight-speed automatic, the gearbox that arrived with the 2013 update. The sticker lists Germany as the origin of both, with 70% German parts content overall, a reminder that Rolls-Royce has been a BMW company since 2003. The rear-hinged coach doors close under power, an umbrella hides at the base of each A-pillar, and the trunk has a split tailgate that folds down into a seat for picnics you will never have.
The best detail is on the dash. There's no tachometer. In its place is a power-reserve gauge showing how much of the V12's output you aren't using, which on a Phantom is almost all of it, almost all of the time.
The one line in this listing that matters most for value is the retrim. Rolls-Royce buyers pay for factory specification, and a non-original interior, even a well-done one, narrows the bidder pool to people who already love turquoise. Working the other way: roughly 600 miles a year, a clean Carfax, and paint-meter readings in the gallery. The auction closes this afternoon at 4:18 PM.
My call: bidding finishes between $225,000 and $245,000. The mileage argues for retail money, the retrim argues for a discount, and I think they roughly cancel out somewhere under the cheapest dealer ask.
📈 Market signal: Dealer asking prices for 2013 and 2014 Phantom Drophead Coupes with 12,000 to 24,000 miles run about $230,000 to $310,000. The current $200,000 bid sits just below the bottom of that range, on a car with fewer miles than any of them.
ONE BIG STORY
Hyundai may have just outsold Ford for the first time

Hyundai Motor Group has never sold more cars in the United States than Ford in a single quarter. The third quarter, which ended Wednesday, was forecast to be the first. A forecast published last week put the group, which covers Hyundai, Kia, and Genesis, at 511,421 sales for July through September, up 6.5% from a year ago. Ford was projected at 504,172, down 7.1%. If the actual numbers hold, the Korean group moves into third place in U.S. sales behind GM and Toyota.
Part of Ford's quarter was out of its hands. A fire at its main aluminum supplier late last year cost tens of thousands of trucks, and Ford has been trying to make up the lost production ever since. Then last week, Dearborn Truck, home of the gas and hybrid F-150, went dark from September 24 through September 29 over a separate, undisclosed supplier problem, and Kansas City Assembly lost shifts too. The Louisville plant getting the $1 billion paint shop we covered in #24 picked up some of the slack.
The bigger factor is hybrids. Gas prices have climbed this year, and buyers have moved toward hybrids. Hyundai and Kia sell a hybrid version of nearly every family crossover they make, from the Tucson and Sportage up to the Palisade and Carnival. Ford's hybrid lineup is essentially the Maverick and the F-150. GM's only hybrid is the Corvette E-Ray, which rarely gets cross-shopped against a Santa Fe. Toyota, which built its lineup around hybrids two decades ago, has been closing on GM for the top spot all year.
Ford's response was pointed. It said it still outsold both Korean brands combined through August, that Hyundai and Kia are separate companies, and that measured by revenue the gap is far wider. It also highlighted the rapid growth of vehicles imported from Korea, and named GM in the same breath as Hyundai and Kia. GM builds its most affordable crossovers, the Trax, Trailblazer, and Envista, in South Korea.
For the full year, Ford is still expected to stay ahead, at about 1.51 million sales through September against roughly 1.43 million for the Korean group. The industry overall is having a better year than expected, with the full-year forecast raised to 16.1 million.
The takeaway: Hyundai Motor Group's likely quarterly win over Ford came from having hybrids in the segments where Americans buy family cars, in a year when gas prices pushed buyers toward them. Ford still leads for the year, but it lost ground to a combination of supplier outages and a lineup that doesn't match what buyers are asking for right now.
ENGINEER’S CORNER
The company that actually builds the Ford GT and the AMG ONE
The 37-mile Ford GT Heritage Edition that sold for $1.566 million in last Friday's Auction Desk was never built by Ford. Every third-generation GT, roughly 1,350 road cars, came together in Markham, Ontario, a Toronto suburb, at a company called Multimatic. Its name appears nowhere on the car.
Multimatic has worked this way since 1984. Most of its revenue comes from stampings, door hinges, and suspension parts made at full production volume, the kind of hardware nobody photographs. On the side, it hand-builds the cars people do photograph. It engineered the carbon chassis for the Aston Martin One-77, makes the carbon tub for the Valkyrie, finishes every Mustang GTD after Ford ships the body up from Michigan, and assembles the Mercedes-AMG ONE, a road car with a Formula 1 engine, at its plant in Coventry, England.
The reason carmakers keep calling is a damper. A normal shock absorber meters oil through a stack of thin steel washers that bend open under pressure. How far they bend shifts with tolerances and temperature, so tuning one is closer to cooking than calculating. Multimatic replaced the washers with a spool valve: a spring-loaded cylinder sliding inside a sleeve cut with precisely machined windows. Pressure pushes the spool, the spool uncovers window area, and because that area is set by geometry, engineers can design the damper's behavior on a screen before a single part exists. It also stays consistent when the oil gets hot, which is why the design started in racing in 2002 and ended up in Formula 1.
On the Ferrari Purosangue, each damper carries its own 48-volt electric motor that can push the body up as well as slow it down. The system holds the car so flat that Ferrari left off the anti-roll bars altogether.
The Ford GT has the best trick. Each corner carries two springs, a torsion bar and a small coil, working in series. Springs in series are softer than either one alone, so in normal mode the car rides comfortably at 120 mm. Press Track and hydraulics lock the coil out. The car drops to 70 mm and gets stiffer in the same motion, because a car running two inches closer to the pavement needs firmer springs to stay off it. One button, lower and stiffer. The Mustang GTD carries the idea forward and puts it on display, with its rear dampers mounted where the trunk should be, visible through a window in the cabin.
So why hand a halo car to a supplier? A plant built for hundreds of thousands of Mustangs can't stop to hand-build a few hundred. Multimatic does chassis design, carbon, suspension, paint, assembly, and homologation under one roof. And it races what it builds: Multimatic runs Ford's two Mustang GT3s at Saturday's Petit Le Mans, where Ford trails Chevrolet by 68 points in the manufacturers' standings.
The takeaway: When a carmaker needs a few hundred extraordinary cars, it often hires a Canadian parts supplier most owners have never heard of. Multimatic's spool-valve dampers are why the work goes past assembly: the Ford GT, the AMG ONE, and the Ferrari Purosangue all ride on them.
GARAGE ECONOMICS
Why carmakers rent a factory for their most expensive cars
Mercedes-AMG sold all 275 AMG ONEs at roughly $2.7 million each before building the first one. That's about $750 million in revenue from a car produced at a rate of around two a week. None of them were built in a Mercedes factory. Multimatic set up a small dedicated facility in Coventry with 16 build stations, and more than 50 specialists work on each car before a test driver signs it off.
The reason is fixed cost. A volume plant is built around tooling, robots, and paint shops, like the $1 billion one Ford is putting into Louisville, that only pay off when they're spread across hundreds of thousands of cars a year. Run a 275-car program through that system and each car carries a share of equipment sized for a million. A contract builder flips the equation. Its buildings, engineers, and certification staff are shared across many clients, so each program pays mostly for its own labor and parts.
The Ford GT shows the scale involved. About 1,350 cars at roughly $450,000 to $500,000 each comes to $600 million to $675 million at retail over six years, a real program, but one that a plant designed around the F-150 would barely notice.
The model scales up, too. Magna Steyr in Graz, Austria, has built more than four million vehicles for other brands, including every Mercedes G-Class since 1979, with capacity of around 200,000 a year. It also shows the risk. When BMW and Toyota ended the Z4 and Supra it built for them this year, Magna had to find new customers, and some of them turned out to be Chinese EV makers assembling cars in Europe to get around tariffs.
One more piece of Ontario trivia: Magna itself started in 1957 as a Toronto tool-and-die shop called Multimatic Investments. Today's Multimatic, founded in 1984, is a separate company.
Multimatic protects itself the same way Magna does, with a volume parts business underneath the glamour work. It's private and publishes no financials, but outside estimates put annual revenue around $1.5 billion. A hypercar program is a meaningful slice of that, but every program ends. The stampings and suspension components are what keep the lights on between the Ford GT and whatever comes next.
The takeaway: Renting a factory turns a carmaker's biggest fixed cost into a per-car cost, which is how a 275-car program makes financial sense. The contract builder carries the risk of the gap between programs, and both Magna Steyr and Multimatic cover it with a high-volume parts business.
🏁 THE COOL-DOWN LAP
Dakar, decided. Wednesday's 2023 Porsche 911 Dakar sold for $367,500, against the $301,000 bid we printed Wednesday.
The Roadster, finally. Tesla revealed the production Roadster in Waco on Thursday night [TK: price, specs, thruster demo, production timing]. That closes the October 1 date we've been watching since #28.
CAFE, in one number. The final fuel-economy rule we covered Monday lands the light-duty fleet at an average of 34.5 mpg by 2031.
Brampton, still stuck. Unifor and Stellantis remain at an impasse over the sale of the idled Brampton Assembly plant to defense contractor Roshel, 12 days after the contract expired.
A new 3 Series. BMW revealed the eighth-generation 3 Series this week. It launches with gas engines only, all mild-hybrid, no diesel, and the M350 as the only six-cylinder. A plug-in hybrid follows in 2027.
Next week. Jaguar reveals the Type 01 in New York on Tuesday, October 6.
That's a wrap. See you Monday — same inbox, lower gear.
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